About the presenterWinter Week on Campus 2019
Associate Professor Karen Fernandez
Dr Karen V. Fernandez is Associate Professor in Marketing at the Auckland Business School. She received her Ph.D. in Marketing from the University of Kansas. Karen’s key research stream examines consumers’ relationships with their meaningful possessions. Her work on magical guitars and treasured vinyl records sheds light on how and why material things matter, even in an increasingly digital world. Her research with Professor Michael Beverland on the enduring allure of vinyl has been published in the leading European Journal of Marketing and featured in national print and broadcast media.